Tuesday, 6 February 2018

Facebook to Take on YouTube with Ad-Supported Revenue Sharing Model

               Image result for Facebook to Take on YouTube with Ad-Supported Revenue Sharing Model    
Facebook may not be the first name that comes to your mind when you think of video-streaming websites, but the social media giant has hard work to change that. 

The company recently launched "Watch", which is a platform that hosts shows by different creators. But sadly, the service lacks quality and its pretty much a mess.

Now, in an attempt to make its platform better, Facebook is looking to expand its Watch tab by letting creators upload videos without their rights. In case you did not know, Facebook did not allow creators to monetize their videos on the watch platform.

According to a report on CNBC, Facebook is looking to opt for an ad-supported tiered revenue-sharing model similar to what YouTube already offers. The social media giant will open the watch to any user who wants to create their own shows. Although it sounds like an unusual move for Facebook, it makes a lot of sense.

More importantly, the content creators would hugely benefit from this as well. In fact, it may also lure some creators from Google's video-sharing website as the creators' ad-revenue was cut down significantly in 2017.

According to one of CNBC's sources, creating a completely ad-supported, self-sufficient video platform has always been a part of Facebook's plan. This will allow Facebook to host user-made content for which they do not have to pay for.Image result for Facebook to Take on YouTube with Ad-Supported Revenue Sharing Model

That being said, it is worth making a note that these discussions are still in early stages and hence we can not get to a conclusion yet. It will also be interesting to see how Facebook will be uploaded to the platform, since it will stand as a huge barrier.

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