Exactly a week after announcing its decision to shut down free Sunday calls, Bharat Sanchar Nigam Limited (BSNL) has now rolled back its decision by extending free voice calling benefits on another three months. BSNL is a consumer-centric move that may help the company keep its people on its landline network.
Since 2016, BSNL has been offering its subscribers with free Sunday voice calling benefits that are available specifically for landline, combo, and FTTH broadband subscribers. The original scheme was revised by the operator in mid January after which it began offering free calling benefits from 10.30pm to 6.30am instead of 9pm to 7am. BSNL's Kolkata unit, Calcutta Telephones (KTT), revealed that there are new plans in the pipeline to mitigate the impact derived from the free Sunday call shutdown.
While BSNL has not specified any concrete details, it is very clear that the operator is faring a tough competition from various private telcos, including Bharti Airtel and Reliance Jio. Last month, BSNL increased the validity of its unlimited call and data pack to more than 50 percent more data than before. This was indeed a competitive announcement to take on Reliance Jio that is already disrupting the telecom sector with its ultra-cheap unlimited voice packs in India. BSNL has also launched 4G mobile service, with Kerala as the first circle getting the high-speed network from the telecom operator.
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